CallRail vs WhatConverts: Which Call Tracking Solution Is Better?

Quick Comparison Summary

While both platforms offer call tracking capabilities, they target different segments of the market and excel in different areas. CallRail provides an accessible, feature-rich solution that balances power and usability, making it ideal for businesses that need comprehensive call tracking without overwhelming complexity. WhatConverts, on the other hand, focuses more on holistic lead management across channels but offers less sophisticated call analysis features.

Detailed Feature Comparison

Let's dive deeper into how CallRail and WhatConverts compare across key feature categories. This detailed breakdown will help you understand which platform better meets your specific requirements.

Basic Call Tracking Features

Feature	CallRail	WhatConverts
Local & Toll-Free Numbers	Extensive coverage across US & Canada, with international options	US & Canada focus with limited international options
Dynamic Number Insertion	Advanced DNI with source, session, and keyword-level tracking	Standard DNI functionality for source-level tracking
Call Recording	Clear call recording with customizable retention periods	Standard recording capabilities with basic retention options
Call Routing	Flexible routing with time-based, location, and custom rules	Basic routing functionality with standard options
SMS Capabilities	Two-way SMS with conversation tracking and attribution	Limited SMS tracking functionality

Analytics & Reporting

Feature	CallRail	WhatConverts
Attribution Models	Multi-touch attribution with first-touch, last-touch, and linear models	Basic attribution with limited model options
Custom Reporting	Intuitive report builder with many customization options	Basic custom reporting with standard templates
Multi-channel Tracking	Unified tracking across calls, forms, and chat	Strong multi-channel approach as core functionality
Call Scoring & Tagging	Intuitive tagging with automation based on keywords	Basic scoring and manual tagging capabilities
Conversion Reporting	Clear conversion tracking with revenue attribution	Strong lead-focused conversion reporting

AI & Conversation Intelligence

Feature	CallRail	WhatConverts
Call Transcription	Accurate transcription with keyword spotting	Basic transcription capabilities
Conversation Analysis	AI-powered insights with keyword and phrase spotting	Basic conversation insights
Sentiment Analysis	Basic sentiment detection and reporting	Limited sentiment detection
Automated Insights	Automated performance insights and recommendations	Basic automated reporting insights
Script Compliance	Basic compliance checking capabilities	Limited compliance capabilities

Integration & Implementation

Feature	CallRail	WhatConverts
CRM Integration	Seamless integration with major CRMs and custom options	Standard CRM integrations with major platforms
Marketing Platform Integration	Comprehensive integration with major advertising platforms	Standard integration with major platforms
API Access	Well-documented API with webhook capabilities	Standard API access with basic documentation
Implementation Complexity	User-friendly implementation suitable for most technical levels	Straightforward implementation for most users
Single Sign-On (SSO)	Available for enterprise plans	Limited or no SSO capabilities

As you can see from the feature comparison, CallRail offers a well-rounded solution with a focus on usability and practical marketing attribution features. WhatConverts focuses more broadly on lead capture across multiple channels but offers less depth in call analytics compared to CallRail..

Pricing Comparison

Pricing is often a critical factor when choosing a call tracking solution. Below, we compare the pricing structures of CallRail and WhatConverts to help you understand which offers better value for your specific needs.

Additional Pricing Considerations

Factor	CallRail	WhatConverts
Pricing Structure	Transparent tiered pricing based on usage and features	Straightforward tiered pricing structure
Starting Price	Starting at $45/month for basic plan	Starting around $30/month for basic plan
Free Trial	14-day free trial with full features	14-day free trial available
Customer Support	Email, chat, and phone support with all plans	Standard support channels with all plans
Training Resources	Comprehensive knowledge base, webinars, and academy	Basic knowledge base and support documentation

When comparing pricing between CallRail and WhatConverts, it's important to consider not just the base cost but the overall value provided. WhatConverts offers competitive base pricing compared to CallRail, but with some differences in included features and minute allocations that may affect overall value. CallRail's transparent pricing structure makes it easier to predict costs and scale as your business grows.

Integration Ecosystem Comparison

A call tracking solution's value is significantly enhanced by how well it integrates with your existing marketing technology stack. Let's examine how CallRail and WhatConverts compare in terms of integration capabilities.

CRM Integrations

CallRail offers seamless integration with major CRM platforms including Salesforce, HubSpot, Zoho CRM, Pipedrive, and Microsoft Dynamics. These integrations allow call data to flow automatically into customer records, providing a complete view of customer interactions. The setup process is straightforward with clear documentation and often doesn't require developer assistance.

WhatConverts provides standard integrations with major CRM platforms, focusing on lead data transfer. Their integrations are functional but less sophisticated than CallRail's in terms of call data enrichment.

Marketing Platform Integrations

CallRail excels in marketing platform integrations, connecting seamlessly with Google Ads, Google Analytics, Facebook Ads, Microsoft Advertising, and many other digital advertising platforms. These integrations enable accurate attribution of calls to specific campaigns, keywords, and ad groups. The platform also supports tag management systems like Google Tag Manager for simplified implementation.

WhatConverts offers standard marketing platform integrations with a focus on lead attribution. Their marketing integrations are solid for basic needs but less comprehensive than CallRail's.

Analytics and Business Intelligence Integrations

CallRail supports integration with analytics platforms like Google Data Studio, Tableau, and others through its API and webhook capabilities. This allows businesses to incorporate call tracking data into broader business intelligence reporting. The platform also offers CSV exports for offline analysis.

WhatConverts provides basic analytics integrations with some reporting flexibility. Their BI capabilities are functional but less extensive than CallRail's options.

Development and Customization Options

CallRail offers a well-documented API that allows for custom integrations and workflow automation. The platform also supports webhooks for real-time data transfer to other systems. While powerful, these developer tools are designed to be accessible to developers without specialized expertise in call tracking technology.

WhatConverts provides basic API access with standard documentation. Their development options are functional but less extensive than CallRail's ecosystem.

Overall, CallRail offers a more accessible integration ecosystem that balances power with ease of implementation, making it ideal for businesses without extensive technical resources. WhatConverts provides adequate integrations for basic needs but lacks the depth and breadth of CallRail's ecosystem.

Use Case Comparison

Different businesses have different needs when it comes to call tracking solutions. Let's examine how CallRail and WhatConverts perform across common business use cases to help you determine which platform is better suited for your specific situation.

Use Case	CallRail	WhatConverts
Marketing Agency	Provides comprehensive client reporting with white-labeled options and multi-account management. Clean interface makes it easy to demonstrate ROI to clients.	Good agency-focused features with lead management, but less comprehensive call analytics than CallRail.
Local Service Business	Intuitive interface with straightforward implementation perfect for businesses without dedicated marketing staff. Affordable entry point with scalable options.	Decent option for lead-focused businesses but less comprehensive call management features.
Multi-Location Business	Strong location-based routing and reporting with unified account management. Good balance of features and usability for businesses with multiple locations.	Limited location-based capabilities compared to other options.
E-commerce Business	Strong integration with advertising platforms and customer journey tracking. Connects online shopping behavior with phone purchases effectively.	Basic e-commerce capabilities with less sophisticated customer journey tracking.

As demonstrated in the use case analysis, CallRail's strength lies in its versatility and accessibility across different business types, particularly for small to mid-sized businesses and marketing agencies. WhatConverts works well for businesses primarily focused on lead management across channels rather than deep call analytics.

Side-by-Side Comparison Ratings

To provide a clear overview of how CallRail and WhatConverts compare, we've rated each platform across key categories on a scale from Fair to Excellent.

Category	CallRail	WhatConverts
Ease of Use	Excellent	Good
Feature Breadth	Good	Average
Feature Depth	Good	Average
Reporting & Analytics	Good	Good
Cost Value	Excellent	Good
Implementation Simplicity	Excellent	Good
Small Business Suitability	Excellent	Good
Enterprise Suitability	Good	Fair
Marketing Agency Suitability	Excellent	Good

Implementation and Onboarding Experience

The process of implementing and onboarding to a call tracking solution can significantly impact your time to value and overall satisfaction with the platform. Let's examine how CallRail and WhatConverts compare in terms of implementation processes, training requirements, and the overall onboarding experience.

Setup Process

CallRail's implementation process is designed to be straightforward and accessible for businesses of all technical levels. The platform offers a guided setup process with clear step-by-step instructions for:

• Creating tracking numbers (local, toll-free, or international)
• Implementing dynamic number insertion with a simple JavaScript snippet
• Setting up call routing rules and business hours
• Configuring integrations with existing marketing and CRM tools
• Establishing call recording and notification preferences

Most businesses can complete the basic CallRail setup process in a few hours, with more advanced configurations taking a day or two at most. The platform is designed for self-service implementation, though support is readily available if needed.

WhatConverts's setup process is relatively straightforward but focuses more on lead capture configuration across multiple channels. Their setup process is similar to CallRail's in simplicity but with different emphasis points and slightly less intuitive navigation through the setup processes.

Documentation and Training Resources

CallRail provides extensive documentation, video tutorials, and a knowledge base that covers everything from basic setup to advanced features. Their resource library includes:

• Step-by-step implementation guides with screenshots
• Video walkthroughs of key features and processes
• Webinars and educational content for different use cases
• The CallRail Academy with certification opportunities
• Regular product updates and feature announcements

These resources are designed to be accessible to users of all technical levels, making it easy for anyone in an organization to become proficient with the platform.

WhatConverts's training resources provide good coverage of their feature set but are somewhat less extensive than CallRail's. Their documentation focuses more on lead management processes than on deep call tracking functionality.

Customer Support During Implementation

CallRail offers responsive customer support across multiple channels including email, chat, and phone. Their support team is knowledgeable about both technical implementation details and strategic use of the platform. Support is included with all plans, ensuring that businesses of all sizes have access to help when needed during setup.

WhatConverts's implementation support provides standard channels with reasonable response times. Their team is accessible but may have less depth in complex call tracking scenarios compared to CallRail's specialized support team.

Time to Value

CallRail is designed to deliver quick time to value, with many businesses able to start tracking calls and gathering actionable data within the first day of implementation. The platform's intuitive design means users can begin extracting insights almost immediately without extensive training or configuration.

WhatConverts's time to value is comparable to CallRail for basic functionality but may take longer to configure more advanced tracking scenarios across multiple channels.

Overall, CallRail offers a significantly more streamlined implementation and onboarding experience that delivers faster time to value for most businesses. WhatConverts provides reasonable implementation processes but with less focus on call tracking specifics and more emphasis on multi-channel lead capture configuration.